12/18/2024
When we decided we wanted something that represented our brand, we thought of everything—T-shirts, hoodies, wristbands—but none of them felt quite right. Then, we landed on hats, and something clicked.
Personally, I wear hats almost every day. I see more than just functionality in a good hat; they tell stories. I find myself admiring others’ hats—studying their styles, logos, and practical features. Hats make a statement, both subtle and bold, and that’s exactly what we wanted for our first piece of inspirational apparel.
Why Hats?
I’m glad you asked! Our hats are more than just an accessory; they represent the values and qualities at the core of Eyes Forward Guidance. We chose trucker snapback hats not just for their style but because of their legacy.
Originally developed in the 1970s, trucker hats were a go-to choice for working-class people because of their longevity, adjustability, and versatility. They didn’t just catch on in the past decades; they evolved. Sure, NFL coaches, celebrities, and influencers inflated their profile, but in reality, the people who made them iconic were regular people just like you and me.
The Meaning Behind the Details
What makes our hats stand out isn’t just their design but what they symbolize and how they intertwine with Eyes Forward Guidance, LLC:
- The Leather Patch: Leather has been a symbol of resilience and durability for centuries. Historically used as armor, it reminds us of strength and protection.
- The Placement: Slightly to the left, the patch aligns with the heart—symbolizing the core of our mission to inspire connection and forward movement.
- The Words: Eyes Forward Guidance serves as a reminder for you and for anyone who sees it. The two arrows in the logo represent not just your journey but the impact you have on others.
A huge shoutout to my guy Chris Sheckler of Sheck Customs for crafting these incredible leather patches. His attention to detail perfectly captures the spirit of what we’re all about. Don’t hesitate to reach out if you’re looking for leather patch work.
More Than a Hat
For us, these hats aren’t just accessories. They’re a testament to our belief that resilience, style, and purpose can guide you through life’s challenges. They reflect our mission to provide resources—books, workshops, and more—that help individuals adjust to life’s twists and turns with grace and strength.
